Sony

Originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company), Sony's roots go back over half a century to 1946 when it was founded by Masaru Ibuka and Akio Morita. In the crippled post war Japanese economy Ibuka & Morita made their living repairing radios and manufacturing small number of volmeters whilst looking to develop a future desigining and manufacturing new electronics. Perhaps suprisingly, their first electronic innovation was an automatic rice cooker. Its success was limited but it was the first in a long line of innovations which continue today